---
title: Using PR Metrics & Reporting to Gain Credibility
description: "Blog | Proving PR’s financial impact is one thing; communicating it effectively is anothe: PR metrics CEOs & you care about."
---

[blog ](https://blog.covalentbonds.com)

# [Using PR Metrics & Reporting to Gain Credibility](https://blog.covalentbonds.com/using-pr-metrics-reporting-to-gain-credibility)

 Written by [Laura Browne](https://blog.covalentbonds.com/author/laura-browne) | Aug 30, 2019 4:00:00 AM

Proving PR’s financial impact is one thing; communicating it effectively is another. Often PR metrics differ significantly from the metrics that CEOs and their peers care about. Reporting on media coverage means nothing to a team focusing on financial and strategic.

Read this article that our CEO, Laura Browne, has published in PR Daily on how to report on PR’s impact in a language that makes the C-suite sit up and listen.

[Read the full article here.](https://koi-3qnbdhc9j8.marketingautomation.services/net/m?md=%2BtNHR1yyYBdbIzwtP%2BGqpsZ5ugcFBMkj)

[View full post](https://blog.covalentbonds.com/using-pr-metrics-reporting-to-gain-credibility)

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